Privacy Policy
Please note: This Privacy Policy sets out the basis on which any personal data MasterKey collects from you, or that you provide to MasterKey, will be held and processed by MasterKey. Please read the following carefully to understand MasterKey's practices regarding your personal data and how MasterKey will treat them. If you do not agree with use of your personal data as set out in this Privacy Policy you should not submit your personal information to MasterKey.
MasterKey may amend this Privacy Policy from time to time. Please check this Privacy Policy regularly to ensure you understand the practices which will apply at that time. You should print a copy of this Privacy Policy or save it to your computer for future reference.
Information about MasterKey
masterkey.ltd is a website ("Website") operated by EQ Club LLC, with company number 7474376, of 78 York Street, London, W1H 1DP, whose registered office is at E E D, 78 York Street, London W1H 1DP (“MasterKey”).
For the purpose of the Data Protection Act 1998 ("the Act"), MasterKey is a data controller.
Information MasterKey may collect from you
This Privacy Policy applies to all personal data that MasterKey holds about you, whatever its source.
MasterKey may collect and process the following data about you:
Information you give to MasterKey. You may give MasterKey information about you by filling in forms on the Website, or by corresponding with MasterKey by phone, email or otherwise. The information you give MasterKey may include your name, address, email address and phone number, financial and credit card information and other personal descriptions.
Information MasterKey collects about you. With regard to each of your visits to the Website, MasterKey may automatically collect the following information:
technical information, including the Internet protocol (IP) address used to connect your mobile to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call MasterKey's customer service phone number (where applicable).
Information MasterKey receives from other sources.
Cookies
The Website uses cookies to distinguish you from other users of the Application. This helps MasterKey to provide you with a good experience when you use the Website and also allows MasterKey to improve the Website.
Please note that you can activate the setting on your Internet browser to refuse the setting of all or some cookies. However, if you use your Internet browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of the Website.
Please also note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which MasterKey have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Uses made of your information
MasterKey uses information held about you in the following ways:
Information you give to MasterKey. MasterKey may use this information:
to carry out MasterKey's obligations arising from any orders for goods and/or services placed by you and to provide you with any other information, products and services that you request from MasterKey;
to provide you with information about goods and services MasterKey offers that are similar to those that you have already purchased or enquired about;
to provide you, or permit selected third parties to provide you, with information about products or services MasterKey feels may interest you. If you do not want MasterKey to use your data in this way, or to pass your details on to third parties for marketing purposes, please let MasterKey know by contacting your MasterKey representative in the usual way or by sending an appropriately worded email to support@masterkey.ltd;
to notify you about changes to MasterKey's goods and services; and
to ensure that content from the Website is presented in the most effective manner for you and for your mobile and/or tablet.
Information MasterKey collects about you. MasterKey may use this information:
to administer the Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
to improve the Website to ensure that content is presented in the most effective manner for you and for your computer;
to allow you to participate in interactive features of MasterKey's service, when you choose to do so;
as part of MasterKey's efforts to keep the Website safe and secure;
to measure or understand the effectiveness of advertising MasterKey serves to you and others, and to deliver relevant advertising to you; and
to make suggestions and recommendations to you and other users of MasterKey's Application about goods or services that may interest you or them.
Information MasterKey receives from other sources. MasterKey may combine this information with information you give to MasterKey and information MasterKey collects about you. MasterKey may collect this information and the combined information for the purposes set out above (depending on the types of information MasterKey receives).
Disclosure of your information
MasterKey may share your information with selected third parties including:
business partners, suppliers and sub-contractors for the performance of any contract MasterKey enters into with them or you;
advertisers and advertising networks that require the data to select and serve relevant adverts to you and others (but only on an aggregated basis – e.g. that 500 males aged under 30 have clicked on their advertisement on any given day);
analytics and search engine providers that assist MasterKey in the improvement and optimisation of the Website;
in the event that MasterKey sells or buys any business or assets, in which case MasterKey may disclose your personal data to the prospective seller or buyer of such business or assets;
if MasterKey or substantially all of MasterKey's assets are acquired by a third party, in which case personal data held by MasterKey about MasterKey's customers will be one of the transferred assets; and
if MasterKey is under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply MasterKey's Terms and Conditions or Client Services Agreement or to protect MasterKey's rights, property, or safety or those of any third party. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
Where MasterKey stores your personal data
The data that MasterKey collects from you may be transferred to, and stored at, a destination outside the European Economic Area (EEA) that may not have the same level of protection as countries within the EEA. It may also be processed by staff operating outside the EEA, who works for MasterKey or for one of MasterKey's suppliers or associated companies. Such staff maybe engaged in, among other things, the fulfilment of your orders, the processing of your payment details and the provision of services. By submitting your personal data, you agree to this transfer, storing or processing. MasterKey will take all steps that MasterKey consider are reasonably necessary in the interests of your data being processed securely and in accordance with this Privacy Policy when transferred outside the EEA.
Unfortunately, the transmission of information via the Internet is not completely secure. Although MasterKey will do its best to protect your personal data, MasterKey cannot guarantee the security of your data transmitted to the Website; any transmission is at your own risk. Once MasterKey has received your information, MasterKey will use strict procedures and security features to try to prevent unauthorised access.
Your rights
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee to meet MasterKey's costs in providing you with details of the information MasterKey hold about you.
MasterKey wants to make sure that you are completely happy with the ways in which MasterKey holds and uses your personal data. If at any time you wish to check, update or amend your personal data or preferences, please contact MasterKey through your MasterKey representative in the usual way or by email at support@masterkey.ltd.
Links
Any links on the Website may take you to third party sites and/or applications over which MasterKey has no control. When linking to another website and/or application you should read the privacy policy stated on that website and/or application. This Privacy Policy does not cover the use of your personal data on any third party websites and/or applications.
Comments & Suggestions
If you have any queries about this Privacy Policy or any queries about the processing of personal data MasterKey holds about you, please contact MasterKey through your MasterKey representative in the usual way or by email at support@masterkey.ltd.